{"id":47,"date":"2026-01-17T12:24:37","date_gmt":"2026-01-17T12:24:37","guid":{"rendered":"https:\/\/smallyesses.com\/?page_id=47"},"modified":"2026-10-01T22:30:07","modified_gmt":"2026-10-01T22:30:07","slug":"faq","status":"publish","type":"page","link":"https:\/\/smallyesses.com\/en\/faq\/","title":{"rendered":"H\u00e4ufige Fragen"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"47\" class=\"elementor elementor-47\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66359862 e-flex e-con-boxed e-con e-parent\" data-id=\"66359862\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92089a3 elementor-widget elementor-widget-heading\" data-id=\"92089a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FREQUENTLY ASKED QUESTIONS ABOUT SMALLYESSES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1e34cb e-flex e-con-boxed e-con e-parent\" data-id=\"b1e34cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d528bc elementor-widget elementor-widget-n-accordion\" data-id=\"6d528bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1140\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1140\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Wie wichtig sind Texte f\u00fcr Google Ads <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1140\" class=\"elementor-element elementor-element-f89c6e1 e-con-full e-flex e-con e-child\" data-id=\"f89c6e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1140\" class=\"elementor-element elementor-element-f607cde e-flex e-con-boxed e-con e-child\" data-id=\"f607cde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9633e2a line-limit-55 elementor-widget elementor-widget-text-editor\" data-id=\"9633e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"max-width: 58ch;\"><p><strong>Bei Google Ads hast Du vier Stellhebel.<\/strong><\/p><ul><li>Targeting: who do you show ads to and when?<\/li><li>The bidding: how much are you willing to pay?<\/li><li>Die Texte: was sagst Du in den Anzeigen und danach \u2013 auf den Landing Pages, auf der Website?<\/li><li>Die Bilder \u2013 entweder statisch oder bewegt.<\/li><\/ul><p><strong style=\"background-color: transparent;\"><br \/>These levers mutually reinforce or weaken each other.<\/strong><span style=\"background-color: transparent;\">For example, if you show ads to the right people at the right time, but the ads say the wrong thing and the clicks are far too expensive, then it won't work. You only get the maximum results from Google Ads if all three levers are used correctly: you say the right thing to the right people at the right time, at the right price.<\/span><\/p><p><strong>Alle Stellhebel sind wichtig oder k\u00f6nnen wichtig sein. Text ist oft der wichtigste \u2013 und meist der mit Abstand am st\u00e4rksten vernachl\u00e4ssigte.<\/strong> Der Grund: Er ist schwieriger zu bewirtschaften und greifbar zu machen als die technischen Stellhebel.<\/p><p>Verk\u00fcrzt k\u00f6nnte man sagen: Die Texte sind bei Google Ads nicht alles, aber ohne gute Texte ist meist alles nichts.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1141\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1141\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Was ist SmallYesses und was leistet die Methode? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1141\" class=\"elementor-element elementor-element-ae0dfcd e-con-full e-flex e-con e-child\" data-id=\"ae0dfcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1141\" class=\"elementor-element elementor-element-4193d47 e-flex e-con-boxed e-con e-child\" data-id=\"4193d47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c0c1e8 line-limit-55 elementor-widget elementor-widget-text-editor\" data-id=\"2c0c1e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"max-width: 58ch;\"><p><strong>SmallYesses ist eine Methode zur Optimierung von Google Ads-Texten<\/strong>\u00a0\u2013 developed since 2004 by Google Ads copywriter Aurel Gergey and tested in hundreds of campaigns.<\/p><p><strong>SmallYesses is based on the principle of unspoken questions.<\/strong> Psychology shows that when faced with a decision, people ask themselves internal questions. Small Yesses helps to identify these questions, prioritize them, and answer them convincingly.<\/p><p><strong>Mit SmallYesses legst Du ein sauberes Fundament f\u00fcr Dein gesamten Google Ads-Texte<\/strong> \u2013 und damit f\u00fcr Massnahmen unterschiedlicher Art. Von Anzeigen \u00fcber Landingpages bis hin zu Nurturing-E-Mails und Sales Decks. SmallYesses kann so dazu beitragen, die Klick- und Conversionraten zu steigern \u2013 und die CACs (Customer Akquisition Costs) zu senken.<\/p><p>Overall, SmallYesses replaces the usual guesswork about what to say with a systematic and transparent process.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1142\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1142\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\">  How does SmallYesses find the right questions and answers? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1142\" class=\"elementor-element elementor-element-bf929b7 e-con-full e-flex e-con e-child\" data-id=\"bf929b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1142\" class=\"elementor-element elementor-element-99cccca e-flex e-con-boxed e-con e-child\" data-id=\"99cccca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d245a line-limit-55 elementor-widget elementor-widget-text-editor\" data-id=\"62d245a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"max-width: 58ch;\"><p><strong>Small Yesses relies heavily on market research. In two respects:<\/strong><\/p><p><strong>On the one hand, desk research:<\/strong> This section examines what other companies in the same market are communicating. From this, unspoken questions can be derived. Further sources include Google and other reviews, industry publications, and studies.<\/p><p><strong>On the other hand, field research:<\/strong> It generates new data, for example by surveying customers, near-customers and former customers, as well as questions from contact forms or information from sales representatives of the respective companies.<\/p><p><strong>We overlay the results of these market research methods and look for patterns:<\/strong> Which questions appear how often, and which answers are repeated? This process is called \"triangulation\".<\/p><p><strong>SmallYesses has analyzed thousands of questions over the years \u2013 and identified six question categories.<\/strong>, which keep reappearing. More on this later.\u00a0<a href=\"https:\/\/smallyesses.com\/en\/methode\/\" rel=\"noopener\">here<\/a>Furthermore, it has become clear that there is a core set of questions that potential customers repeatedly ask. And there are questions that are product-specific \u2013 meaning they differ from industry to industry and product to product.<\/p><p>SmallYesses stores all found questions and answers in a database. This serves as the basis for subsequent steps. The database is dynamic \u2013 questions and answers can change, for example, when new competitors enter the market or geopolitical situations change.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1143\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1143\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\">  Who is SmallYesses suitable for? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1143\" class=\"elementor-element elementor-element-796e163 e-flex e-con-boxed e-con e-child\" data-id=\"796e163\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1143\" class=\"elementor-element elementor-element-3818dd4 e-con-full e-flex e-con e-child\" data-id=\"3818dd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d01dcb8 line-limit-55 elementor-widget elementor-widget-text-editor\" data-id=\"d01dcb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"max-width: 58ch;\"><p><strong>The majority of users are companies dependent on Google Ads.<\/strong> For those for whom a constant influx of leads is essential \u2013 and for whom Google Ads as a lead generation channel is vital for survival. We regularly hear statements like: \"Google Ads is the lung that breathes us.\"<\/p><p><strong>Diese Firmen suchen konstant nach M\u00f6glichkeiten, ihre Kosten f\u00fcr die Kundengewinnung zu senken \u2013<\/strong> and get more out of the advertising budget. Usually, the first step is optimizing the technical aspects: bidding, targeting, UX. Eventually, these areas reach their limits. Anyone wanting to get even more out of it then has to turn to messaging.<\/p><p><b>This is where SmallYesses comes in. <\/b>Small Yesses works directly with these companies \u2013 or with the performance marketing agencies that manage them.<\/p><p><strong>Experience shows:<\/strong> Was im Haifischbecken von Google Ads funktioniert, kann auch andernorts funktionieren. SmallYesses ist auch anwendbar f\u00fcr andere Leadkan\u00e4le und f\u00fcr den pers\u00f6nlichen Verkauf.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1144\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1144\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\">  Can't AI already do all that? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1144\" class=\"elementor-element elementor-element-6322171 e-flex e-con-boxed e-con e-child\" data-id=\"6322171\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1144\" class=\"elementor-element elementor-element-5ab42b4 e-con-full e-flex e-con e-child\" data-id=\"5ab42b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb722a line-limit-55 elementor-widget elementor-widget-text-editor\" data-id=\"0fb722a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"max-width: 58ch;\"><p><strong>No. For two reasons:<\/strong><\/p><p><strong>Erstens. Brauchbare Text-Erkenntnisse entstehen im Austausch mit echten Menschen<\/strong> \u2013 for example, with customers, potential customers, and former customers. Only a human being can accomplish this to a high standard.<\/p><p><strong>Secondly, AI can process data, but it cannot properly assess which questions really matter and which answers are important.<\/strong> This still requires human sensitivity and the guiding hand of many years of experience. \"The human touch,\" one might say.<\/p><p><strong>Small Yesses is by no means closed off to AI.<\/strong> We have developed our own agents that effectively support us and which we use intensively.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1145\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1145\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is Small Yesses based on? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1145\" class=\"elementor-element elementor-element-0409a78 e-flex e-con-boxed e-con e-child\" data-id=\"0409a78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1145\" class=\"elementor-element elementor-element-c596360 e-con-full e-flex e-con e-child\" data-id=\"c596360\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8473fe1 line-limit-55 elementor-widget elementor-widget-text-editor\" data-id=\"8473fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"max-width: 58ch;\"><p><strong>Self-posed questions play a central role in decision-making. <\/strong>For example, psychologist Lev Vygotsky writes:<\/p><p><em>\"People make decisions by asking themselves self-directed questions \u2013 in the form of a silent, fast and automatic internal dialogue. These questions help to evaluate options, weigh up outcomes and simulate possible futures before decisions are made.\"<\/em><\/p><p><strong>This leads to the conclusion: The better you know these questions, the more convincingly you can answer them.<\/strong> and the more you sell.<\/p><p>That is also the principle behind SmallYesses. The stated goal: to collect many small \"yeses\" \u2013 \"Yes, this answer convinces me, and so does this one.\" \u2013 in order to arrive at the big \"yes\" of ordering or booking.<\/p><p>Small Yesses offers a structured process to make these insights effective for performance marketing.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1146\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1146\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Does SmallYesses actually work? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1146\" class=\"elementor-element elementor-element-b130928 e-flex e-con-boxed e-con e-child\" data-id=\"b130928\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1146\" class=\"elementor-element elementor-element-ea2f0ea e-con-full e-flex e-con e-child\" data-id=\"ea2f0ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cbed84 line-limit-55 elementor-widget elementor-widget-text-editor\" data-id=\"2cbed84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"max-width: 58ch;\"><p><strong>This method has been used successfully by companies and agencies for many years.<\/strong> You can find a selection of customer testimonials on our <span style=\"text-decoration: underline;\">Website<\/span>Upon request, we will gladly establish direct contact with previous customers.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1147\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1147\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are the costs associated with using SmallYesses? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1147\" class=\"elementor-element elementor-element-1c74c50 e-flex e-con-boxed e-con e-child\" data-id=\"1c74c50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1147\" class=\"elementor-element elementor-element-ac49dd7 e-con-full e-flex e-con e-child\" data-id=\"ac49dd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f901e5 line-limit-55 elementor-widget elementor-widget-text-editor\" data-id=\"2f901e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"max-width: 58ch;\"><p><strong>The costs for using SmallYesses depend on<\/strong> individual circumstances and goals. We would be happy to provide you with a non-binding offer.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1148\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1148\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Who is behind SmallYesses? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1148\" class=\"elementor-element elementor-element-e38f900 e-flex e-con-boxed e-con e-child\" data-id=\"e38f900\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1148\" class=\"elementor-element elementor-element-b9bc1ef e-con-full e-flex e-con e-child\" data-id=\"b9bc1ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8a308 line-limit-55 elementor-widget elementor-widget-text-editor\" data-id=\"cc8a308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"max-width: 58ch;\"><p><strong>SmallYesses is an offering and a brand by Aurel Gergey, Google Ads copywriter.<\/strong><\/p><p>He is supported by a team of long-standing collaborators. \u00a0<\/p><p>SmallYesses is based in Sofia, Bulgaria and primarily serves clients in Europe and Switzerland.<\/p><p>Mehr \u00fcber SmallYesses <a href=\"https:\/\/smallyesses.com\/en\/ueber\/\">here<\/a>.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>H\u00c4UFIGE FRAGEN RUND UM SMALLYESSES Wie wichtig sind Texte f\u00fcr Google Ads Bei Google Ads hast Du vier Stellhebel. Das Targeting: wem zeigst Du wann Anzeigen? Das Bidding: wie viel bist Du bereit zu bezahlen? Die Texte: was sagst Du in den Anzeigen und danach \u2013 auf den Landing Pages, auf der Website? Die Bilder [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-47","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/pages\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":171,"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/pages\/47\/revisions"}],"predecessor-version":[{"id":1842,"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/pages\/47\/revisions\/1842"}],"wp:attachment":[{"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/media?parent=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}