{"id":1790,"date":"2026-09-27T08:40:05","date_gmt":"2026-09-27T08:40:05","guid":{"rendered":"https:\/\/smallyesses.com\/?p=1790"},"modified":"2026-09-30T11:10:17","modified_gmt":"2026-09-30T11:10:17","slug":"ppc-werbung-ist-eines-der-schlimmsten-symptome-des-spaetkapitalismus","status":"publish","type":"post","link":"https:\/\/smallyesses.com\/en\/2026\/09\/27\/ppc-werbung-ist-eines-der-schlimmsten-symptome-des-spaetkapitalismus\/","title":{"rendered":"\u201cPPC advertising is one of the worst symptoms of late-stage capitalism.\u201d"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Im Video und im Podcast wird das Thema tiefer ausgelotet. Anh\u00f6ren auf:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tApple Podcasts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tSpotify<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Over on Reddit yesterday, I read: \u201cFor me, it feels like I can\u2019t find any real enjoyment in PPC (pay-per-click advertising like Google Ads)\u2026\u201d<\/strong><\/p>\n

\u2026when I know that factors like seasonality, supply shortages, or an algorithm suddenly going haywire can impact an account\u2019s performance\u2026 do others experience this too?<\/p>\n

One of the answers to this:<\/p>\n

\u201cYes. PPC is one of the worst symptoms of late-stage capitalism\u2026 and AI is taking over anyway. By the very nature of the system, humans simply won\u2019t be able to keep up. Just find something else in the tech sector. Your fear is your soul\u2014and this job sucks the soul right out of you.\u201d<\/p>\n

That can also be viewed differently.<\/p>\n

So yes, it is true\u2014PPC in general, and Google Ads in particular, are currently undergoing change. An increasing number of tasks and a growing amount of control are being taken over by \"black-box\" machines, while search demand is partly shifting to new search platforms.<\/p>\n

But first of all: people are still searching online\u2014more than ever, according to recent studies*\u2014and wherever searches take place, there will be opportunities to purchase ad placements that generate revenue. Moreover, the current uncertainty is likely to subside eventually. This will happen once the AI \u200b\u200bhype cycle has run its course\u2014once the situation has rebalanced and things have settled down (though this could take some time).<\/p>\n

And secondly: The more machines do, the more critical to success becomes what machines do not do\u2014because they cannot yet do it, and perhaps never will.<\/p>\n

I\u2019m talking about clarity of thought and offer positioning\u2014about precise, empathetic phrasing that avoids empty jargon, both in the words themselves and between the lines; about the \u201chuman touch\u201d or \u201cHIL\u201d (Human in the Loop). Others call it the \u201cchef\u2019s kiss.\u201d<\/p>\n

One can\u2014or perhaps must\u2014view the dawning of the age of artificial smart alecks as an opportunity. An opportunity to reinvent oneself, to sharpen one\u2019s profile, and thus to throw oneself into the coming performance battles with renewed strength.<\/p>\n

So perhaps it would be better to say: \u201cPay-per-click advertising is one of the most fascinating symptoms of late capitalism\u201d? We shall see.<\/p>\n

<\/p>\n

* See, for instance, here<\/a>: \u201cTotal usage across search engines and AI assistants has grown 26% globally since 2023.\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

https:\/\/www.youtube.com\/watch?v=XHOmBV4js_E Im Video und im Podcast wird das Thema tiefer ausgelotet. Anh\u00f6ren auf: Apple Podcasts Spotify Dr\u00fcben auf Reddit las ich gestern (aus dem Englischen \u00fcbersetzt): \u201eF\u00fcr mich f\u00fchlt es sich so an, als k\u00f6nnte ich an PPC (Pay-per-Click-Werbung wie Google Ads) keine wirkliche Freude empfinden… …wenn ich weiss, dass schon Saisonalit\u00e4t, Lieferengp\u00e4sse oder ein […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1790","post","type-post","status-publish","format-standard","hentry","category-economics"],"acf":[],"_links":{"self":[{"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/posts\/1790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/comments?post=1790"}],"version-history":[{"count":20,"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/posts\/1790\/revisions"}],"predecessor-version":[{"id":1823,"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/posts\/1790\/revisions\/1823"}],"wp:attachment":[{"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/media?parent=1790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/categories?post=1790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallyesses.com\/en\/wp-json\/wp\/v2\/tags?post=1790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}